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"We put only RMB 100 on advertisements on Makepolo.com, unbelievably£¬we got 0.5 million business ", General Manager Wu of Xiamen Meile Co. said to the reporter, "Precise advertisements on Makepolo.com is the best way to get more orders such as: Instrumentation , Electronic Components requirements Etc with the lowest cost compared with the similar advertisements." Putting precise advertisements on Makepolo.com is an innovation on the developing way of B2B EC. In the traditional concept of marketing, we try our best to find clients ; but now, the potential clients would initiatively come to us; what's more, the cost is no higher than the traditional way. B2B precise advertisement did not stay at the theory stage as a fresh thing. "Good E-marketing is to put advertisements to the aimed buyers who are searching for these products", this concept has been benefitting the medium and small enterprises, no wonder thousands of those enterprises make it their first choice not long after the Makepolo.com developed the precise advertisements

At this late hour, you may be laughed as an entrepreneur if you do not know about Makepolo £¨makepolo.com£©and by which Google and Baidu are well known to you as well. Further more some industries already repaired refine possibly even to pass SEO secret book. Therefore, the importance of network to the future development of enterprises is apparently thus it does not need to be publicized profusely by medias. But I find that, even if people realize the reason "Network Marketing can not be ignored", but at the same time many companies are still holding their hesitant, doubtful, mistrustful and even inimical attitude.
Why does this happen? Simply because enterprises don¡¯t obtain what they expect after adopting the above network marketing strategy. Does that mean that the network marketing should be abandoned? In my opinion, abandoning Network Marketing is as Waiting for Death!
While internet is not a fashion but a kind of living habit; the competition result among different enterprises depends on clicking; while communication on international trade is becoming more important; while the advantage of network can not be replaced in the coming short time, if your company is absent among the network world just because of once ineffective network marketing plan, you only obtain one result: Be knocked out of the world!
If we say that sustained profitability of the enterprise is business owner¡¯s responsibility, then in the future society and international trade, Choice of Network Marketing will also become a "must." such as: Instrumentation , Electronic Components requirements Etc When the network itself can not be replaced as a media and communication tool, with its fast, flexible, interactive, accurate and strong social advantages, the enterprises¡¯ competitors and even customers adopt the network as a platform in their trading communication. What business owners need to consider is not to give up the marketing network, but to consider how to be more effective than its competitors to make good use of the advantage of the Internet and integrate it into their day-to-day marketing work and play its due role to enable enterprises to win permanently.

Low cost with high return is the key point to success for Makepolo¡¯s precision advertising. Makepolo B2B precision advertising adopts the system of Cost Per Action (CPA), which is different from the system of Annual Membership Fee. Buyers will click the information only if they¡¯re interested in the relevant products they need after the suppliers¡¯ information being pushed before them. such as: Instrumentation , Electronic Components requirements Etc While in such situation, Makepolo only charge advertisement fee. Counter-measures against cheating has been adopted to fight against malicious click effectively. Suppliers can customize their daily consumption£¬ which is very convenient to control the cost.

The sales method of enterprises has changed to be precise sales mode from previous extensive mode, which means that the market has reached to its mature stage. As such rapidly development in Chinese B2B Electronic Commerce market, the entrepreneurs who eagerly want to increase their network sales amount suddenly find out that they have to adopt more precise and effective sales means to escape from failing in Internet.
At the end of the year 2005, Philip, the sales expert brought forward the concept on Precise Advertisement. The Precise Advertisement could fix its target customer precisely, with fairly effects and low cost. B2B Precise Advertisement could reduce sales cost. What¡¯s more, with high investment return rate, the enterprises could avoid investing in a blind state. such as: Instrumentation , Electronic Components requirements Etc To the entrepreneurs who would like to develop their Electronic Commerce in the help of the Third Party B2B Platform,  B2B Precise Advertisement is their best choice. Inform precisely is much better than inform widely.

The development of Internet and Electronic Commerce has broken through limits on time and space, which couldn¡¯t be realized by traditional Electronic Commerce. It has become a new mean of business activities. The Electronic Commerce has created competitive edge for those medium and small enterprises whose faculty are not strong enough.
Quite a few of leaders in medium and small enterprises are still lingering around at Electronic Commerce Gate. Although they have got enough conscious about B2B Electronic Commerce information, they haven¡¯t realized the importance and necessity of Electronic Commerce for their survival and development in information age, and they still doubt about whether to accept it. The reasons origin from their no-confidence towards the Electronic Commerce, since the cost and difficulty is quite high for them to develop B2B Electronic Commerce.
According to this situation, Makepolo adopts the B2B mode on charging by effect after abundant marketing investigations and analysis in previous period.
such as: Instrumentation , Electronic Components requirements Etc. This new creative mode with low investment plus with high profit return has satisfied most of medium and small enterprises who eagerly want to reduce the cost and difficulty on Electronic Commerce development. It could better dispel medium and small enterprises¡¯ misgivings on developing Electronic Commerce.

Can B2B Precise Advertisement change the present situations? The answer is Yes. B2B Precise

Advertisement pushed by Makepolo aims at target purchasers, as well as selecting time and

region according to enterprise command precisely, so that the information of suppliers

could be brought to market to the purchasers in the way of one-to-one broadcast and multi-

channel group. Enterprises have to charge relevant fees for the advertisement. Therefore,

suppliers could save quite a lot of expense on advertise compared with the traditional

charging by time.
Zhu Hailong, the expert in Iresearch net, thought B2B Precise Advertisement is accordance

with four trends in the network sales such as: Instrumentation, Electronic Components

requirements Etc. of most  development: first, the scope is more extensive, never miss any

marketing information. Second, the advertisement brought to market will be much more

precise, with higher effect and lower advertisement cost. Third, efficiency on orders

acquired will be much more developed. Fourth, one-to-one communication, which is considered

as secret weapons for precise advertisement brought to market.

Precise Advertisement brought to market of Makepolo regards as a new creativity in B2B

electronic commerce expansion. As a newly-emerged thing, it doesn¡¯t just stay in

theoretical stage. The logo of bringing precise advertisement to the purchasers who are

commanding for the right product has benefited more and more medium and small enterprises.
Analyzed by Internet experts, compared with other B2B Platform expanding mode, B2B Precise

Advertisement in Makepolo will improve above ten times on the purchasing rate that target

purchasers receiving the suppliers¡¯ advertisement. According to the advertisement

principles, B2B Precise Advertisement is highly accordance with purchasing requirement,

which will increase 5 times for enterprise to get their order, while their cost will

decline by 50%. It is a wholly-new sales method which is fully expressed directive property

and mutual activity. Since the year 2007 till now, the number of purchasers in Makepolo has

greatly increased, and regard it as the initial platform for B2B expanding. such as:

Instrumentation , Electronic Components requirements Etc. From this point, Makepolo is

powerful enough to accept the marketing challenge. We believe more and more enterprises

will get benefit from us in future.

B2B Charge by effect means Makepolo will get its advertisement serving Such as

Instrumentation , Electronic Components. only if the purchasers click the information when

they are interested in the enterprises and products, which will fulfill advertising

investment completely. The purchasers could also choose the expansion time and region in

Makepolo in their reasonable arrangement according to their own products characteristics,

as well as setting rating on expenditure per month or day, so that making capital

investment clearer and more reasonable and avoiding enterprises¡¯ capital running away and

reaching the goal of  " Clear Consumption "  Yu Yang--Analysys International President claimed that medium and small enterprises have

been developping in such high speed, which acquiring higher requirements for B2B Electronic

Commerce. The main revenue of B2B basically comes from the membership dues of enterprise.

However, this mode has been overpassed its explosive increasing period. Whereas, the

creative effect-charging mode will greatly reduced the enterprises¡¯ investment cost for

Electronic Commerce development. As an effective method, we could have a try to realize

win-win results among the suppliers, purchasers and B2B Platform.

The urgent task for Chinese medium and small enterprises to fulfill is increasing sales

amount and extending their profits. However, most of them belong to medium and small

enterprises who are lacking of resources, information, capital and marketing channels,

which blocked their progress on starting their business. The rate of making a deal in the

way of enterprise yellow pages and giving a call one by one seems no results. Besides, the

cost on participating in exhibition is so high. All of these factors made the fast,

economic and high-efficient B2B Electronic Commerce become more and more popular among the

enterprises.
According to the data showed by Electronic Commerce Word, in the year 2007, the number of

enterprise type operation on B2B website have exceeded more than 4500. How to select the

third party B2B Platform has become a problem for medium and small to consider and deal

with. The experts claimed that medium and small enterprise should pay attention to the

proportion between investment and output while they are starting the marketing expansion in

the help of the third party B2B Platform, as well as expanding the market according to

their own situations and industrial characters. Reasonable expense should be the key factor

for enterprises to choose B2B Platform. Such as makepolo B2B Platform   Instrumentation,

Electronic Components Etc. there are many industries in the supply and the buying

Information

B2B E-commerce Competition among  never terminate, whoever could offer best service for

medium and small enterprises will win in this fiercely battle, Makepolo has pushed its B2B

precise advertisement charged by effect, with its unique mode aiming at attracting medium

and small enterprises. The B2B precise advertisement of Makepolo will be brought into

market for the purchasers who are commanding for the right products. The advertisement

could be shown to the purchasers, as well as  the time and region for bring in according to

the enterprise requirements.
Professor Lv Ben fu, the Doctor of Economics in Institute of Continuing Education, Graduate

School, Chinese Academy of Social Sciences said, with the mode of one-to-one, the precise

advertisement possesses the mode in two-way mutual communication with purchasers¡¯ command

as its leading goal, which is not compulsive. Compared with making the orders knock your

door in according to purchasers¡¯ command, Look for clients everywhere seems so

unefficient.
Professor Lv Ben fu also said that bring in the advertisement to the purchasers who are

commanding for the right products could save quite a lot of wasting cost on no effect

advertisement, such as: Instrumentation, Electronic Components requirements Etc. of most

medium and small enterprises whose hope is to reduce the order cost on network.. On the

other hand, as long as the products of suppliers could reach the purchasing command of

target costumers, the costumers will contact with you initiatively, so that reduced the

difficulty for enterprises to get their network orders.

B2B platform competition between the have never stopped, who can better service for SMEs is the emergence of conditions. makepolo (http://www.makepolo.com) launched the precise effect of pay-B2B advertising, on a new model aimed at the small and medium enterprises. Marco Polo B2B precise ad delivery, is only a product is in need of buyers to run, such as: Instrumentation, Textile and Leather, and so on. The ads only appear in front of goal buyers, but also the needs of enterprises in accordance with precise ad delivery time, geographical.
CASS Graduate School of Economics, Dr. Professor Lv Ben fu that the ads are accurate, "one-on-one", with two-way interactive communication, this approach is the procurement of demand-driven, non-compulsory nature. Although customers are looking for effective, but far from the excavation Buyer demand on the basis of orders to take the initiative to come to a more proactive.
Professor Lv Ben fu also said that only the needs of the buyers of a product advertising, saving a large number of invalid ad delivery costs, in line with SME hope that the lower-cost Internet access to the demands. On the other hand, as long as the vendor products meet the procurement requirements of target customers, customers will directly take the initiative to find you, but also reduce access to the enterprise network orders more difficult.

Every enterprise wants every single penny pay them back, which become pains after experiencing B2B. One of network marketing observers told the reporter that, B2B website charge the enterprise membership dues according to time limit, this charge mode is industrial tradition which is a controversial deal as well. The enterprises in it don¡¯t have decision-making right but have to passively accept the rules made by website, which has violated fair play doctrine.¡±

Although facing the venture of income reducing,  Makepolo(http://www.makepolo.com) the largest platform for purchasers in domestic has solemnly adopted the new mode¡ªcharge by effects, with the purpose of inspiring enterprises enthusiastic on developing B2B Electronic Commerce, as well as granting more decision-making rights to enterprise. is the seller and the buyer to product in need , such as: Instrumentation, Electronic Components. Hoping the whole industry in China will get better development.

In Makepolo, you could be offered above all network marketing-expansion service with only paying off 1000 Yuan. We will offer charge-free service if there is no effect from us. Our operation mode has been delightly accepted by most of enterprises as soon as it appeared in the market. However, the field insiders doubt whether there is another price war will put on if only paying off 1000 yuan. The explanation by Jiang Hong is that it doesn¡¯t mean price war will put on although 1000 Yuan-deposit in advance has actually reduced the price level in electronic commerce field. Different from B2B Platform of Alibaba whose operating mode is charge by year, Makeplo will adopt the mode¡ªcharge according to the effects, with the purpose of showing and verifying actual effects to all of the enterprises. We believe that the enterprises will continue to pay dues voluntarily once they have gained the benefits from us, which is also a guarantee for Makepolo to get its information.
  Feng Shujun, the B2B qualified expert, thought that the rapid development on Electronics Commerce will influence the whole global village deeply. Majority various enterprises will become maturer and more rational on B2B-selection Platform after a hesitation period. Meanwhile, they will pay more attention to the platform practicability and effects, not just follwing with brands and nice webpages, all of these optimistic factors will grant Makepolo a good opportunity is the seller and the buyer to product in need , such as: Instrumentation, Textile and Leather, and so on. for its career.

Enterprises hope that every penny is spent on knife's edge, and this is their experience in the B2B hurts. A network marketing observers pointed out to reporters, "B2B website in accordance with the duration of the membership fee is charged, this charging system is a trade practices, but also suffering from controversy, whether content or services, enterprises are paid Its difficult to master, can only passively accept the site of the development of treaties, this is clearly contrary to the principle of fairness. "

Despite a sharp drop in the risk of revenue, The world's largest B2B platform- MakePolo (www.makepolo.com) formally launched the "effect of pay" a new model, in the hope that enterprises can have more B2B platform Initiative, the mobilization of enterprises to conduct B2B e-commerce enthusiasm, of the entire industry better  to promote the development, is the seller and the buyer to product in need , such as: Instrumentation, Textile and Leather, and so on.

The current marketing methods are from the past to the precision of extensive changes in marketing, this is also the market reached a certain maturity of the signs. B2B e-commerce market in China's rapid development, has wanted to break through the network marketing business owners have also found out, they needed more precise and effective marketing tools in order to escape the danger of being inundated the Internet.

The end of 2005, marketing expert Philip Kotler put forward the concept of accurate advertising, its benefits can be accurately identified their target customers, and good results at lower costs. It should be emphasized that the ad is accurate B2B addition to lower marketing costs, greater emphasis is the high rate of return on investment to enable enterprises to avoid from without, blind investment. In fact, the wish to make use of third-party B2B e-commerce platform for enterprises,,, makepolo on development in this direction, makepolo the Textile and Leather and all the industries, are always accurate B2B advertising needs such as cost-effective high Information dissemination, "which was widely" as "precision inform."